The Hispanic market is the fastest growing consumer and voting market in Colorado.
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Hispanic purchasing power has increased 181% since 2000, from 495 billion to 1.4 trillion nowadays.
Instituto Cervantes -Harvard University
Buena’s print and online reach focuses on the Southern Colorado’s Hispanic/Latinx market with Pueblo and Colorado Springs as the hub communities. The Hispanic market potential between Pueblo and Colorado Spring is approximately 150,000 people. Buena’s approach to the Hispanic market is to meet the community where they are – web, social media and traditional print. Considering that Hispanic family decision are collectively made – with youth being highly influential -Buena centers its content on an age range from 16 to 45.
Buena’s print and online reach focuses on the Southern Colorado’s Hispanic/Latinx market with Pueblo and Colorado Springs as the hub communities. The Hispanic market potential between Pueblo and Colorado Spring is approximately 150,000 people. Buena’s approach to the Hispanic market is to meet the community where they are – web, social media and traditional print. Considering that Hispanic family decision are collectively made – with youth being highly influential -Buena centers its content on an age range from 16 to 45.
Estimated Hispanic population in hub communities.
Pueblo – 64,000 or 45 percent of Pueblo
Colorado Springs – 86,000 or 18 percent of Colorado Springs
Otero County – 7600 or 35 percent of Otero Couty
Fremont County – 5262
Buena ofrece servicios bilingües (Español/Inglés) de comunicación digital.
Buena offers bilingual (Spanish/English) media services.
・Spanish/English ad services (print, web, social media, video, broadcast)
・Spanish/English video and multimedia services (nonprofit PSA, political campaign media, events)
Contact our team ・Buena@somosbuena.com
